I throw away at least 3/4 of the mail I receive every day. Credit cards, auto insurance, and the newest product of the bunch- voice-over-IP long distance telephone service are the kind of offers that fill my mailbox, and I've been too cool about it for too long.
Credit cards are proven to be effective at preventing people from achieving real financial health. They promote the "I want it NOW" patience of a 5-year-old in a toy store rather than the prudence of a wise investor. I don't have as much to say to them now that they aren't allowed to call me on the telephone. It's much more convenient to just throw away the piles of pointless mail they send me every day. For those of you who don't think President Bush has done anything useful, please remember that he signed into law the legislation that banned telemarketing.
Now on to auto insurance. I get flyers advertising "$425 in annual savings over Allstate, State Farm, etc.". This is entertaining to me, because my annual auto insurance premiums barely cost that much. Not to mention the multiple-policy discount I have from insuring home and auto with the same provider. You'd think that with the information they can legally collect about us, they'd somehow realize that there's not enough margin in my premiums to cover the hassle of a provider switch, or the postage for the 5-7 letters they send me each week.
Voice-over IP long distance telephone is a new product that I enjoy throwing offers in the trash for every other day. It might be a decent product, but how can they make enough money from $20-$30 per month to afford the marketing costs of sending out millions of full-color ads and TV spots that we're all inundated with? If I'm interested in this product, I'm going to do some homework on them. Advertising is not a reliable source of information. I'm choosing the provider that advertises the least, because my price will be lower and the company's profits higher without all the titanic marketing expenses.
If you're as sick of mail-marketing as I am, there's two things you can do about it: To stop credit card offers, call (888) 567-8688 and let them know to stop selling your credit report information with the army of marketing zombies that clog our mailboxes every week.
To declare all-out war, read what King Maddox has to say: "How to piss off credit card companies and get away with it!"